Slightly Shady SEO | Blackhat is Back, Baby.

Side Note: I’m really really overworking this server (mmm databases), so this site may go up and down.

With some of my posts, given my primarily whitehat audience, I realize I may have jumped the gun in some previous posts. I just have a lot I want to get out there, but for this post, I thought I’d drop back to the basics, and explain what exactly a Blackhat is. At least my version of blackhat. I don’t tangle with adsense too much, so my best information on this is definitely the cloaking section.
For the adsense ones: DO NOT use these if your adsense account is used for legitimate purposes, and makes decent money. It may get banned eventually. Use your neighbor/kid brother/friend/uncle/whatever. Make them an account (with their permission, and all taxes handled, of course).

Blackhat Site Types

• MFA(Made for Adsense) Sites - Non-Adsense Arbitrage Style
  • This can get the account banned from adsense(eventually), so have friends willing to allow you to use their information. Normally accounts can survive quite awhile on this. If you do it proper, you may never get a ban.
  • The trick is to have proper enough content that Google thinks your site worthwhile, so they won’t ban it, while at the same time, making the adsense be in such a position that it will get an awesome clickthrough ratio.
  • This can be combined with scraper and cloaking sites. You can use them to funnel the traffic into your MFA site. Some try and get the MFA site itself to rank as well. If all else fails, bait and switch. Put up “ok” content, get ranked, then switch it out.
  • The best way to do this is to make the ads LOOK like the content. It’s odd, sometimes, formatted properly, you can make your ads look like real content.
  • Follow all precautions in the adsense-arbitrage section if you re-make your account.
• Scraper and Cloaking Sites
  • This are mostly used for affiliate programs.
  • This traffic is technically disallowed by most everyone, so you have to be careful.
  • The sites are mass generated. Sometimes over 10,000 pages of random content that only Google sees.
  • If an actual USER comes to the page, from a search engine, he is redirected away, to your affiliate page. (this is cloaking)
  • If making your traffic look pretty is a concern, have a separate site with content that STRONGLY points to clicking your affiliate link, and redirect all users there.
  • This generates an astounding amount of traffic when done properly.
  • The site WILL get banned. Make sure you can mass generate them quickly. Proper cloaking can make the site survive more. Even after the ban, residual hits from MSN/Yahoo can keep the sites worthwhile, so don’t disconnect them. Remember. Google bans your site, not you. Actually, sometimes they only ban subdomains (hint)…
  • If you want to know where to purchase/tips on writing any of these scripts, comment and I’ll get back to you.
  • This is best combined with link spam, since a cloaker site will NOT survive directory reviews, and also there’s a lot of pages to get indexed. Hammer out links fast and hard.
• MFA(Made for Adsense) - AdSense Arbitrage Style
  • If you’re the loner type of Geek, you might not want to do this one. It requires many different adsense accounts (one at a time, of course), mostly gotten from friends who don’t plan on using AdSense in the near future.
  • The basic concept is that you PAY for traffic on long-tail(complicated search phrases that return fewer results) keywords, and then setup your page with adsense. You set the content such that the ads likely to appear on your own page are worth much more. For example, you might pay for the keyword “dui lawyers who specialize in the elderly” (or even a more complicated one), and then set your page so that the ads displayed are based around “dui lawyers”. “dui lawyers” is worth so much more that if you can get a fraction(aim for 1:5) to click through your ad, you make a profit. It’s obviously not advisable to use adwords to buy keywords, but Yahoo, Ask, and MSN all have good services for this as well (actually, there’s a million)
  • You WILL get banned for this eventually, so have a few accounts on standby. Don’t access them from the same IP, don’t re-use domains after a ban.
  • Ads are determined by content. Use a few target phrases in the title, h1, h2 tags. Also, keep your content based around the good keywords.
  • For the love of god, watch your account carefully. If you mess up, it can COST money. To help dilute this, keep bids low (.03-.07) for keywords that pay you $1.

Posted on Sunday, October 21st, 2007 at 1:59 pm in the category:adsense, cloaking, google, seo. Comment RSS 2.0 feed. Comment it , or trackback this post.