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    SEO First Aid: What to Do When The Rankings Crash

    Wednesday, January 30th, 2008

    Alrighty. So everyone has had this experience. You go into your respective rank checking program, scan over the scores of keywords, and realize one thing: They’re down…Way down. So what do you do? Your actions here can determine the next 6 months or more of the site. XMCP’s Commandments Of SEO First Aid Do Not [...]

    A Step Inside Of Google’s Mind: Understanding their Red Flags

    Saturday, January 26th, 2008

    For anyone who concentrates on link building, there’s always a fear of setting off Google’s dreaded red flags to a sandbox/penalization. We can avoid this much easier if we take a look at the SEO related tactics that no longer work anymore, and how Google is most likely looking for these. By adapting our setup [...]

    Thinking Like a Bot: Analyzing the Limitations of a Crawler

    Wednesday, January 9th, 2008

    Modern day crawlers are very very intelligent. And yet very, very dumb. As anyone who’s ever written code that tried to crawl or scrape the web, webmasters do some incredibly weird things. Things that boggle the mind. And Google/Yahoo/MSN have all adapted to this. They’ve adapted to be ok with things that traditionally are not [...]

    How Does Google Track Your Domains?

    Wednesday, January 2nd, 2008

    I’ll try for a more technical entry tomorrow(suggestions welcome in our suggestion thread). But given the snowbound nastiness that is Michigan, technical entries are out of the question for now. But I’ve cooked up something nice for yall, so sit back, and enjoy. Introduction Google has long been rumored to be quite adept at discovering [...]

    True Experimentation: Finding Search Engine Rules On Your Own

    Wednesday, December 26th, 2007

    There’s a lot of misinformation out there. Some of it is recycled garbage and the author knows it. Some of it is misconceptions. Some of it is outdated. Everyone’s guilty of putting out some of it; as SEO’s we’re more or less shooting in the dark trying to figure out the intricacies of an algorithm [...]

    Dodging the Google Sandbox: Convincing Google You’re Organic

    Tuesday, December 18th, 2007

    Before anyone jumps on me here, I’m going to miss some things. There’s literally hundreds of factors that go into how Google determines if you’re going into the Sandbox. These are ones that I’ve noticed, and that seem logical to me. For those unfamiliar, the “sandbox” is where you go if you’re a newly established site, and [...]

    Supercharge Your Backlinks: Promoting your Promoters

    Friday, November 30th, 2007

    We’ve previously discussed internal linking and the Google Supplemental index. Now, obviously, not everyone employs the tactics discussed in there, and many backlinks that every site has never end up getting indexed. In this entry, we’ll cover how to give your backlinks some extra spunk to either make them more powerful, or to bump them out [...]

    Understanding Your Relationship With Google: Why Google Hates You.

    Tuesday, November 27th, 2007

    The relationship between Google and any marketer is pretty simple. They hate you. Whitehat, blackhat, it doesn’t matter. Google is the protective father, sitting on the couch cleaning his shotgun as you come to the door to take his daughter(the search results) on a date. Edit: I forgot to mention my inspiration for this article, because [...]

    Internal Linking: How to Speed your Indexing, and Control Ranking

    Saturday, November 17th, 2007

    This article is all about how to control your indexing, individual page ranking, and to speed up the process of both. I read a few articles on this yesterday(can’t recall where they are), and I’m going to add in my own twist based off my own experience, of course. Example usages for both blackhats and [...]

    Finding Google’s Stealth IPs (Part 2)

    Wednesday, November 14th, 2007

    Ok, so I finally got off my butt and finished part 2 of how to nail down Google’s stealth IPs. Keep in mind, they employ people all over the world to manually check things, but this is a good way to at least make it complicated for them. Project Files Are Available Here – And [...]

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