Selecting a Niche that will Actually Make Money (Affiliate+Adsense Marketing)
|
| |
![]() | |
Sorry for the lack of an update yesterday, I was furiously fighting with a captcha. It’s broken now, and as soon as I finish my account creator, I should be able to update like crazy. I dare say we will pick up a few spare readers as well.
Ok, so niche selection. For niche selection, I recommend starting with a basic topic. Don’t pick something that immediately comes to mind. If you think of it on your own, it’s saturated. Small topics are easy to rank for, and frequently will easily swing $40-200 a day if you run affiliate deals.
Here’s how to start. Look around around your room. Whatever you see, you have bought, which means so will other people. For example, I see Leather Shoes, a bong, fans, a personal safe, and a game cube. Leather Shoes is a possible niche. The bong is not (anything drugs..err.tobacco related is saturated). Personal safes are possible. Game cube itself is too popular, but taking it down to Super Smash Brothers or Memory Cards is a possibility. Fans would be a pain to mine keyword for, since it would be full of stuff for sports fans. Leather shoes are an especially good chance, because the chances of people adding longtail words onto the end of the search are much better than with gamecube memory cards. If someone searches for “GameCube Memory Cards”, there’s just not a lot to add. For leather shoes, there’s shades of leather, brands, styles, everything. Insuring extra things to rank for. Fans, while there are fewer longtail, get a higher search volume, with about the same competition, so they might be the best choice
Next, load up http://inventory.overture.com
Ideally, you’re looking for something with around 800-2000 searches monthly according to overture(many more will come from Google.
When you find something like that, search Google for the term without quotes. Divide the number of results by the number of searches. This gives you the saturation. You want the saturation to be below 300, hopefully around 80-100. Anything less is probably a fake overture result. Especially for consumer electronics(mp3 players, etc) fake overture results for specific products are common.
Now, I have an automatic program for this, so stick with me. We’ll use “Fans” for this example, since leather shoes apparently don’t get the volume I want.
1)Keyword:abigail breslin fan site
Overture Hits:3376
Google Hits:77600
Ratio:22.98578199052133
2)Keyword:b2k fan fiction
Overture Hits:2243
Google Hits:86900
Ratio:38.74275523851984
3)Keyword:hampton bay ceiling fan
Overture Hits:4479
Google Hits:258000
Ratio:57.60214333556598
4)Keyword:fansonly
Overture Hits:4274
Google Hits:331000
Ratio:77.44501637810014
5)Keyword:hetero hand job fan club
Overture Hits:2136
Google Hits:258000
Ratio:120.78651685393258
6)Keyword:bathroom exhaust fan
Overture Hits:7820
Google Hits:955000
Ratio:122.1227621483376
7)Keyword:exhaust fan
Overture Hits:15225
Google Hits:1960000
Ratio:128.73563218390805
8)Keyword:center fan login process
Overture Hits:13964
Google Hits:1910000
Ratio:136.78029217989115
9)Keyword:book boot fan first love powerbook
Overture Hits:1396
Google Hits:195000
Ratio:139.68481375358166
10)Keyword:casablanca ceiling fan
Overture Hits:3026
Google Hits:427000
Ratio:141.11037673496364
11)Keyword:kenny chesney fan club
Overture Hits:2053
Google Hits:314000
Ratio:152.94690696541647
12)Keyword:hunter ceiling fan
Overture Hits:7502
Google Hits:1150000
Ratio:153.29245534524128
13)Keyword:fan secret snowflower
Overture Hits:1524
Google Hits:258000
Ratio:169.29133858267716
Now, a few of these would be hard to monetize, but we can see there’s definitely a few that are consumer level products.
Use the old intitle: rule for Google. A lot of people put the search term in quotes while searching google, but that’s not the best way. For the term “bathroom exhaust fan” (which seems pretty juicy looking at it’s stats), the search would be
intitle:bathroom intitle:exhaust intitle:fan
675 results. Not bad. Notice the top few results are all about installing them, not buying them. That’s good, and means we’d definitely put “buy” in the title of our site.
Next, we’ll do the same thing, but with inurl: instead of intitle:
Only 79 Results. This means we’re in business.
Write up a quick article. Put it on squidoo with generous nofollow links to your affiliate, or drop it on your own site(if you do this, create a few stupid pages about it, with ads very evident).
Include in the title, domain, and at least partially your filenames, your niche name. Get as many backlinks as possible. Social bookmarking or directories if you’re a little whitehat. If you’re blackhat, Social Bookmarking, wait a few days to gain trust, then slowly start pumping out link spam, until you’re at an all out frenzy at the end of the week.
Congratulations, you’re dominating a niche.
Rinse, lather, repeat.
Does the niche seem to small? Well take a look at this. 7820 Overture Results per Month.
Go to the Expected Clicks Checker, and plug that in.
Result for Rank 1: 8815 from Google, 3294 from Yahoo, 1727 from MSN, and 805 from the rest.
That’s CLICKS mind you, not searches. Even without an affiliate, using adsense, ANYONE could turn that into some profit. Actually, adsense might work better for this particular niche, since shipping costs would be prohibitively expensive for a potential buyer. Better yet though, why not do both?





















December 21st, 2007 at 4:27 pm
Seems like you are stabbing in the dark,how do you know which terms are being heavily SEO ‘ed?
If “bathroom exhaust fans” has sites with hundreds or thousands of backlinks,how are you going to rank for that,not to mention the PR and other factors?
December 21st, 2007 at 4:35 pm
PR itself is crap. Most places do not have proper anchor text an in site SEO, so I don’t worry about that.
Beyond that, this is primarily a preliminary test; good for initial judgement, but perhaps not end-game judgement.
Although, the chances of people deciding to heavily SEO multiple sites in a niche that doesn’t need it are pretty low, and being 2nd-3rd place still provides income. That is of course, if I can’t beat the #1, which I’d bet I can. But if you can’t, no worries.
December 29th, 2007 at 6:28 am
With overture being down (last time I checked) what tool would you use instead? (keywordtracker?) and what kind of metrics/index would you suggest?
Thanks
September 9th, 2008 at 11:45 am
@xpsave
I wrote about an alternative, the free keyword tool from wordtracker here:
http://www.devtrench.com/wordtracker-free-keyword-suggestion-tool
The gtrends tool that Wordtracker provides for free is also pretty cool:
http://freekeywords.wordtracker.com/gtrends/
James