The Quick and Dirty Niche Site Guide
Alright, I’m feeling a bit better, so I’ll give y’all an update.
Niche marketing is where the moneys at, but the speed at which you must make sites is so high, I thought I’d write a guide on how to do it properly.
- Limit yourself to 5-6 pages. It’s enough to be legitimate, but not enough to take up too much time.
- When deciding on page names, screw what looks proper and or what someone would expect. Go to http://inventory.overture.com, pick your keywords. Buy ProductName is your home page. Each other page is a different keyword, with related information.
- Go to wikipedia. Take the article, reword the relevant sections yourself. Congrats, you have your information.
- All pages interlink.
- EVERY SINGLE PAGE has a buy link. Preferably in a layer always in the same place. “If you’re interested in buying product name, this is our recommended supplier.” Put any deals or coupons you have in there also.
- Speak in the first person. People trust it more.
- CLOAK YOUR DAMN AFFILIATE LINK. http://www.notlong.com is one good way, and has stats pages.
- NEVER refer to your “recommended supplier” by name. Never. You don’t want them Googling it.
- Explain the problems with vendors other than your own. Make it seem like a shady market if you don’t know where you’re buying from.
- Don’t pick an affiliate program from a site that ranks the highest for the targeted keywords. Interested parties have probably already seen that site, and decided against it. Also, they may get pissy if you outrank them.
- When designing the site, download a free web template, and replace certain portions of it with flags. Example:
- Replace the title with !!!TITLE!!!, the subtitle with !!!SUBTITLE!!!, and the content with !!!CONTENT!!!
- Save that file in your main directory as template.txt
- Each page has only a few lines
<?php
$content=”YOUR CONTENT HERE”;//remember to replace all “s with \”
$data=file_get_contents(“./templates.txt”);
$data=str_replace(“!!!TITLE!!!”,”Your Title”,$data);
$data=str_replace(“!!!SUBTITLE!!!”,”Your Subtitle(less competitive keyword)”,$data);
$data=str_replace(“!!!CONTENT!!!”,$content,$data);
echo $data;
?> - This allows you to reuse templates REALLY damn easily. Rapid site generation is your friend.
- Purchase very long tail keywords with adwords or ask jeeves.
- Do NOT put adsense on your site, unless you’re confident you can make sure none of your competitors show up. Even then, any click you get, is a sale chance lost.
- Include the word “buy” in your domain/subdomain. It helps with google searches for people who want to buy the product, makes people who want to buy it more likely to go to your site, and also gives you an excuse to use the word “buy” in directories as your anchor text.
- Refer to the product by different names.
- When writing content, make sure to get at LEAST the top 10 Overture keywords in your content. Should go without saying.
- Use more than one affiliate program. Make it clear on your site that you have two recommended vendors. This makes it so if they don’t like one site, then there is another for them to buy from. Make the lower paying one less obviously there though.
- If possible, direct the user to the specific product. Each click the user has to make makes it less likely they’ll buy.
- Funnel blackhat traffic in if possible, but don’t place in the links to your real site until after all the link spam traffic is almost gone. Or restrict users from accessing it if their referrer includes things like “phpbb”, or “viewtopic”
- Don’t be afraid to get banned. If you do, go to another affiliate program, and call their phone number. Explain that you have a website that already gets XYZ traffic a day, and ask them what percent they can offer you. If it’s high enough, often times, you’ll get extra. Also, you’ve established yourself as a large player, so they will be more likely to ignore complaints. Also, you can pretend you haven’t been banned from the other affiliate program, and mention the percent you got there. They’ll try and one up it.
- Don’t use places like commission junction or affiliate directories. They’re too saturated. Think of what you want to sell, and search for that, and the word affiliate on google.
