Comments on: What Motivates a Buyer and the Types of Consumers

By: Ibiza Best SEO Blog Awards 2008 | SEO Ibiza - Superior Small Business SEO

Ibiza Best SEO Blog Awards 2008 | SEO Ibiza - Superior Small Business SEO — Mon, 17 Nov 2008 02:21:08 +0000

[...] far from all being automated script bashing, they guy really knows his onions, check this post on buyer motivation, he has a long very successful career ahead of him we are [...]

By: David Wilkinson

David Wilkinson — Sat, 26 Jul 2008 06:55:58 +0000

You know why I like you dude? Because damn. You may not write daily like Chow & the “big blogger boys”, but when you do, you can be sure the post sure as hell rocks.

Best. Blog. Ever.

By: Blackhatseo

Blackhatseo — Fri, 25 Jul 2008 23:12:36 +0000

Added. Nice work on this one. Btw, my blog is dofollow, stop by and grab a link. Bompa

By: devlin

devlin — Fri, 25 Jul 2008 01:30:58 +0000

Excellent post. This is why those long sales letters are so long. The curious and lazy consumers will scan the page and begin to scroll down looking for points of interest. The pages designers have intentionally created bold, highlighted, and bulleted items to satisfy the curious and lazy while the extended reiterated copy is for diligent consumer who needs to be pushed over the tipping point. Love them or hate them those lonng sales pages work by satisfying all parties described in your post.

By: Chris Monty

Chris Monty — Mon, 21 Jul 2008 20:21:41 +0000

Excellent post. It’s not really important to know how to sell. What matters is knowing WHY people BUY.

By: Gab Goldenberg

Gab Goldenberg — Mon, 21 Jul 2008 15:54:18 +0000

A more interesting question is what motivates you to blog? You write bright items like this and then let your blog look dead for a week or two. Yet as recently as a couple months back you were fighting hard to hit sphinn front page and get lots of stumble traffic etc. I’m missing something…

Also, while you have more experience than I do, I need to question the basis for you saying fear is such a powerful motivator. I’m guessing it’s your experience with SERPs featuring copy like Is XYZ a scam? Find out at the only reliable affiliate review site online. affiliate-review-(and-some-viagra).info ?

Look at the mortgage serps. Debt consolidation. Contact lenses. Gambling. Email marketing. Not much in the way of scam questions there.

By: Kurt Henninger

Kurt Henninger — Fri, 18 Jul 2008 02:49:21 +0000

I would say another great motivation besides fear is greed. Greed drives many people, including online, to do things they would never normally do without greed driving them.

By: Shleek

Shleek — Thu, 17 Jul 2008 17:35:54 +0000

I must agree with you: Fear spawns a sense of need. We are often so afraid we convince ourselves we need to buy something we don’t. The fashion industry paints this picture perfectly. Those who feel fearful of falling out of the trendy category often convince themselves they NEED to purchase items to produce satisfaction . this fear justifies an extended value placed upon this ideal. Consumers in general are more fearful. It is the companies that ease this fear that are converting.

By: Soeren Sprogoe

Soeren Sprogoe — Wed, 16 Jul 2008 08:45:57 +0000

Wauv. Amazing to see such an article from a SEO'er. Reminds me of the model Persuasive Architect and Guru Bryan Eisenberg preaches.

By: Banner Blindness

Banner Blindness — Wed, 16 Jul 2008 05:44:02 +0000

I can’t believe you have the time to write so throughly.